AT A GLANCE

Scope // Project-based Radio Days 
Targets // National radio
Media Items // 711 items of coverage
Audience Impressions // 34.5 million
Highlights // ABC NewsRadio, Triple M and Hit Network, 2GB, ARN network

AIMS

MediaCast works with Telstra on a project basis to drive awareness of the brand, highlight announcements and raise awareness of new services and products. 

With Telstra’s mobile network reaching approximately 99.6% of the Australian population, our campaigns target both national audiences and regional Australians, depending on the story.

STRATEGY

When working with Telstra, our strategic approach is based on the specific campaign’s messaging and goal. For example, if the campaign is targeted towards a more regional or remote audience, we dig deep into regional and community stations across Australia and leverage our relationships with these outlets to reach the appropriate audiences throughout the country.

If the story calls for a more top-tier national strategy, we focus our approach on working with journalists from these stations to the relevant audiences at a more national level.

CAMPAIGNS

Temporary Disaster Roaming

To demonstrate Telstra’s commitment to regional Aussies, we shared the news that Telstra had successfully tested functionality that will underpin a future temporary disaster roaming solution.

We secured 159 items of coverage, which included interviews with the 2GB rural news bulletin (34 syndications), 2SM (41 syndications), the National Indigenous Radio Service (33 outlets) and Triple M WA (five syndications).

We secured coverage of the Audio News Release (ANR) with 2NUR-FM, 2SSR, 4EB, 4VL (eight syndications), Triple M Perth (eight syndications), Derby Media Aboriginal Corporation, Goolarri Media Enterprises, hit93.1 Riverina (one syndication), KCR FM, Phoenix FM, STA FM, XLFM and TRFM (seven syndications).

Satellite Home Internet - Powered by Starlink

We worked with Telstra to announce and promote the launch of their Satellite Home Internet - Powered by Starlink product. Our campaign focused on targeting regional and remote locations, with the product providing an additional connectivity option in these areas through Low Earth Orbit (LEO) Satellites.

MediaCast secured a total of 138 items of coverage, with interview highlights including ABC Radio Brisbane (10 syndications), ABC Radio Darwin (two syndications), 6PR and Flow FM (19 syndications). An additional interview for the 2GB Rural news bulletin syndicated across the network to a further 34 outlets.

We secured coverage of the Audio News Release (ANR) with 2PK, 7DBS Coast FM, Triple M Perth (14 syndications), Bumma Bippera Media (32 syndications), XLFM (one syndication) and Triple M Great Southern (two syndications).

3G Network Switch-Off Extension

With connectivity becoming more and more important to the way Australians live and work, we announced Telstra’s extension of their 3G network closure by two months to allow people more time to upgrade their devices.

We secured 414 items of coverage, which included interviews with 3AW, ABC Radio Brisbane (10 syndications), ABC Radio Darwin (one syndication), ABC Alice Springs, 2CC and 6PR.

We secured coverage of the Audio News Release (ANR) with 15 stations, with highlights including 2SM (41 syndications), 92.9 Triple M Perth, 2TM, 4VL (eight syndications) and 3YB (five syndications).

Additionally, we secured wide mention of the network switch off being extended until 31 August, with highlights including ABC Radio National (54 syndications), 2GB (four syndications), ABC North Queensland (six syndications), FIVEaa, Air News (65 syndications) and the national Triple M and Hit networks of 87 outlets.