Classics for a Cause is a profit-for-purpose organisation who are a team of classic car lovers that love to help Aussie veteran charities. They do so by running promotional giveaways every month and donate a portion of their profits to associated veteran charities. Those charities include Salute to Service, PTSD Dogs, and Invisible Injuries.



The Objective

Classics for a Cause enlisted MediaCast for retained PR services to spread awareness about the amazing work that both the organisation and their associated veteran charities are doing. The goal of the engagement was to create a conversation around the need for more support for the veteran community and encourage Australians buy tickets for their monthly giveaways to win a classic car.
 

MediaCast developed messaging to align with relevant awareness days such as World Suicide Prevention Day, World Mental Health Day and Remembrance Day. We crafted content to focus on the lack of awareness surrounding veterans and the lack of support available to the community, by highlighting how Australians can be doing more to help. Using our veteran spokespeople as well as co-founder Tom Bailey, we continue to position Classics for a Cause as a key contributor in providing much needed funding to veteran charities. We also work quickly to respond to reactive opportunities and position Classics for a Cause at the forefront of relevant opportunities within the news agenda.    

Over the first six months of engagement, MediaCast secured 218 items of coverage and reached an estimated 25.7 million Australians. Campaign highlights include an opinion editorial in Australian Community Media which syndicated to 116 digital outlets across Australia, 24 television features - including two national morning tv slots with Studio 10, Sky News and Channel 9 - Sydney News. Tom has also been kept busy with regular appearances on the airwaves with top tier radio interviews including ABC Radio Brisbane, 2GB and 4BC and respected motoring journalist John Connolly.