Welcome to part one of our content series on crisis communications. Over the next few weeks, we’ll deep dive into all things crisis comms from why your business needs a crisis communications plan, to what goes in it and what you should expect from your PR agency when things start hitting the fan so to speak. We’ll even provide a critical analysis of some of the most memorable PR disasters from the last decade and let me tell you, there’s been some very questionable decision making! But for now, let’s start at the beginning with the role of a crisis communications plan …

Sometimes bad things happen to good people.

While the hope is that you’re never going to need a crisis communications plan, sometimes life throws you curveballs and you will be thanking the universe you had a strategy in place. Acting at a time of crisis within your business can be chaotic, filled with anxiety and may feel like you are walking on eggshells. Thinking clearly and rational decision making goes out the window and that is exactly when it’s time to pull out your crisis communications plan and lean on the professionals.